Destination Vision Plan

The Destination Vision plan contains the strategies and actions designed to achieve our vision of Tourism with Purpose. The plan is a dynamic plan that evolves based on the changing needs and opportunities of the Indy community and the tourism industry.  Currently, it contains 15 core strategies grouped into three key themes: celebrating our story, cultivating and connecting our places, and stewarding and sustaining our impact. Within each of these strategies are a set of detailed recommendations, or actions. Each of these actions is assigned a priority and the role that TTI is playing in moving them forward, and TTI is compiling detailed information including implementing partners and progress. Explore more about each theme, strategy, and action below.

Destination Vision Diagram
Filter Actions by Plan Priority
Filter Actions by TTI Role
Priority + Progress
TTI Role
Last Updated
Active
10%
Encourage
Support
Primary
TTI Role: Primary
August 2021
Last Updated: 03/17/2021

Monitoring
5%
Encourage
Support
Primary
TTI Role: Primary
March 2021
Last Updated: 03/17/2021

Monitoring
0%
Encourage
Support
Primary
TTI Role: Primary
No Updates
Last Updated: 03/17/2021

Standby
0%
Encourage
Support
Primary
TTI Role: Encourage
No Updates
Last Updated: 03/17/2021

Standby
3%
Encourage
Support
Primary
TTI Role: Primary
No Updates
Last Updated: 03/17/2021

Monitoring
25%
Encourage
Support
Primary
TTI Role: Support
July 2021
Last Updated: September 2019

Active
0%
Encourage
Support
Primary
TTI Role: Primary
No Updates
Last Updated: 03/17/2021

Standby
0%
Encourage
Support
Primary
TTI Role: Primary
No Updates
Last Updated: 03/17/2021

Monitoring
25%
Encourage
Support
Primary
TTI Role: Encourage
November 2023
Last Updated: September 2023 August 2023 June 2023 August 2021

Active
60%
Encourage
Support
Primary
TTI Role: Primary
January 2024
Last Updated: January 2024 August 2022 May 2022 December 2021 April 2021 February 2019 May 2018

Active
40%
Encourage
Support
Primary
TTI Role: Encourage
January 2024
Last Updated: December 2023 November 2023 May 2022 March 2022 January 2022 June 2021 March 2021 December 2017 June 2014

Monitoring
0%
Encourage
Support
Primary
TTI Role: Encourage
January 2024
Last Updated: November 2023 October 2023 October 2023 May 2023 March 2023 March 2023

Monitoring
0%
Encourage
Support
Primary
TTI Role: Support
November 2023
Last Updated: 03/17/2021

Standby
5%
Encourage
Support
Primary
TTI Role: Encourage
November 2020
Last Updated: 03/17/2021

Active
20%
Encourage
Support
Primary
TTI Role: Support
November 2023
Last Updated: January 2023 August 2022 June 2022 April 2022 March 2022

Standby
5%
Encourage
Support
Primary
TTI Role: Support
August 2018
Last Updated: 03/17/2021

Monitoring
5%
Encourage
Support
Primary
TTI Role: Encourage
February 2023
Last Updated: June 2022

Monitoring
10%
Encourage
Support
Primary
TTI Role: Encourage
September 2023
Last Updated: March 2023 February 2023 February 2022

Standby
0%
Encourage
Support
Primary
TTI Role: Primary
May 2023
Last Updated: 03/17/2021

Standby
0%
Encourage
Support
Primary
TTI Role: Support
No Updates
Last Updated: 03/17/2021

Monitoring
5%
Encourage
Support
Primary
TTI Role: Encourage
September 2023
Last Updated: January 2023 September 2022 November 2021

Active
40%
Encourage
Support
Primary
TTI Role: Support
November 2023
Last Updated: October 2023 September 2023 July 2023 April 2023 January 2023 January 2023 August 2022 June 2022 May 2022 March 2021

Monitoring
0%
Encourage
Support
Primary
TTI Role: Encourage
No Updates
Last Updated: 03/17/2021

Active
35%
Encourage
Support
Primary
TTI Role: Support
January 2024
Last Updated: January 2024 October 2023 October 2023 September 2023 May 2023 April 2023 April 2022 April 2022 March 2022 September 2021 March 2021 May 2019

Active
10%
Encourage
Support
Primary
TTI Role: Encourage
October 2023
Last Updated: July 2023 May 2023

Monitoring
0%
Encourage
Support
Primary
TTI Role: Encourage
No Updates
Last Updated: 03/17/2021

Monitoring
0%
Encourage
Support
Primary
TTI Role: Support
April 2022
Last Updated: 03/17/2021

Standby
5%
Encourage
Support
Primary
TTI Role: Support
August 2021
Last Updated: October 2019 November 2018

Active
30%
Encourage
Support
Primary
TTI Role: Support
April 2023
Last Updated: June 2022 September 2021 March 2021

Standby
0%
Encourage
Support
Primary
TTI Role: Encourage
December 2023
Last Updated: August 2021

Active
35%
Encourage
Support
Primary
TTI Role: Support
December 2023
Last Updated: August 2022 February 2022 August 2021

Standby
0%
Encourage
Support
Primary
TTI Role: Encourage
September 2023
Last Updated: 03/17/2021

Standby
0%
Encourage
Support
Primary
TTI Role: Encourage
No Updates
Last Updated: 03/17/2021

Active
25%
Encourage
Support
Primary
TTI Role: Primary
January 2023
Last Updated: October 2022 March 2022 January 2022 July 2021 June 2021 April 2021 December 2020 January 2020 February 2020 June 2019 July 2018 May 2018 December 2017

Standby
0%
Encourage
Support
Primary
TTI Role: Support
No Updates
Last Updated: 03/17/2021

Monitoring
10%
Encourage
Support
Primary
TTI Role: Encourage
December 2023
Last Updated: June 2022 June 2023 February 2022 January 2021

Active
10%
Encourage
Support
Primary
TTI Role: Support
April 2022
Last Updated: July 2021 December 2020 November 2019 September 2019 May 2019

Monitoring
5%
Encourage
Support
Primary
TTI Role: Encourage
No Updates
Last Updated: 03/17/2021

Monitoring
20%
Encourage
Support
Primary
TTI Role: Encourage
April 2023
Last Updated: January 2022 July 2019 December 2018 November 2018

Standby
0%
Encourage
Support
Primary
TTI Role: Encourage
September 2022
Last Updated: 03/17/2021

Monitoring
10%
Encourage
Support
Primary
TTI Role: Encourage
May 2021
Last Updated: 03/17/2021

Monitoring
20%
Encourage
Support
Primary
TTI Role: Encourage
July 2023
Last Updated: July 2022

Standby
0%
Encourage
Support
Primary
TTI Role: Support
No Updates
Last Updated: 03/17/2021

Standby
0%
Encourage
Support
Primary
TTI Role: Primary
No Updates
Last Updated: 03/17/2021

Active
20%
Encourage
Support
Primary
TTI Role: Primary
August 2021
Last Updated: 03/17/2021

Active
25%
Encourage
Support
Primary
TTI Role: Primary
March 2020
Last Updated: 03/17/2021

Monitoring
0%
Encourage
Support
Primary
TTI Role: Primary
No Updates
Last Updated: 03/17/2021

Active
20%
Encourage
Support
Primary
TTI Role: Primary
January 2019
Last Updated: 03/17/2021

Achieved
100%
Encourage
Support
Primary
TTI Role: Primary
April 2021
Last Updated: October 2020

Monitoring
10%
Encourage
Support
Primary
TTI Role: Primary
No Updates
Last Updated: 03/17/2021

Standby
5%
Encourage
Support
Primary
TTI Role: Encourage
No Updates
Last Updated: 03/17/2021

Monitoring
0%
Encourage
Support
Primary
TTI Role: Primary
No Updates
Last Updated: 03/17/2021

Achieved
100%
Encourage
Support
Primary
TTI Role: Primary
April 2022
Last Updated: April 2021

Monitoring
20%
Encourage
Support
Primary
TTI Role: Primary
No Updates
Last Updated: 03/17/2021

Monitoring
0%
Encourage
Support
Primary
TTI Role: Primary
No Updates
Last Updated: 03/17/2021

Standby
0%
Encourage
Support
Primary
TTI Role: Primary
No Updates
Last Updated: 03/17/2021

Active
10%
Encourage
Support
Primary
TTI Role: Encourage
March 2022
Last Updated: 03/17/2021

Monitoring
5%
Encourage
Support
Primary
TTI Role: Support
January 2023
Last Updated: 03/17/2021

Monitoring
20%
Encourage
Support
Primary
TTI Role: Encourage
June 2023
Last Updated: January 2023 February 2021

Active
5%
Encourage
Support
Primary
TTI Role: Primary
April 2022
Last Updated: June 2021

Monitoring
0%
Encourage
Support
Primary
TTI Role: Primary
No Updates
Last Updated: 03/17/2021

Standby
0%
Encourage
Support
Primary
TTI Role: Primary
No Updates
Last Updated: 03/17/2021

Standby
5%
Encourage
Support
Primary
TTI Role: Primary
No Updates
Last Updated: 03/17/2021

Standby
0%
Encourage
Support
Primary
TTI Role: Primary
No Updates
Last Updated: 03/17/2021

Active
5%
Encourage
Support
Primary
TTI Role: Encourage
December 2023
Last Updated: January 2020

Monitoring
10%
Encourage
Support
Primary
TTI Role: Encourage
January 2024
Last Updated: July 2023 July 2023 March 2023 October 2022 September 2021 July 2021 September 2020

Active
10%
Encourage
Support
Primary
TTI Role: Support
November 2022
Last Updated: 03/17/2021

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