12A: Regional Attractions Council
Leverage existing regional attraction collaborations to consistently convene these entities in order to build on long-term coordination of programs or capital improvement. This collaboration can help spread major events out on a timeline and minimize duplication and audience cannibalization. Such programmatic planning can also help smaller attractions develop diverse wrap-around offerings and increase broader destination appeal. Coordination of capital improvements and the campaigns often necessary to bring them to fruition can also minimize competition for limited funding.
Value to the CommunityMany attractions are supported primarily by residents, who take advantage of their amenities and events throughout the year. Local funders are also those who often contribute to the expansion of these attractions. Coordination can help minimize waste and competition while maximizing opportunities that contribute to our quality of life.
Value to the Hospitality IndustryAttractions are at the core of a destination’s visitor experience, and the long-term nature of their capital improvements and programmatic experiences offers an opportunity for coordination in ways that minimizes duplication and competition for a limited donor pool.
- January 2019. Tourism Think Tank. Visit Indy regularly convenes the marketing leaders from area attractions and hospitality partners to share updates and opportunities.
Visit Indy (Lead)
- Partnerships Under Development
Priority + Progress
Active priorities are the top 20% or so of actions that TTI is most focused on and engaged with.
The primary role means TTI is taking a significant leadership role in this action. This is the most-involved type of role and typically applicable when Visit Indy is leading or significantly contributing to an action implementation.