Steward + Sustain Our Impact

The Indy ecosystem of tourism and hospitality is made up of thousands of attractions, venues, hotels, restaurants, and other key partners. More than 83,000 residents rely on the industry for their livelihood and we welcome more than 30 million visitors to our community each year. While the ecosystem contains thousands of individual actors, Visit Indy is the only entity with its eye on how well the system is functioning. This unique position offers an opportunity to bring partners together to improve the full Indy experience as well as the responsibility of stewarding the health of the system.

Filter Actions by Plan Priority
Filter Actions by TTI Role

Strategies

Actively participate in the co-creation of a stronger, more livable and inclusive Indy.

Actions

Priority + Progress
TTI Role
Last Updated

11A: Economic Leadership

Ensure the tourism and hospitality industry is present and contributing to the boards, committees, plans, and/or initiatives of key regional economic organizations.
Monitoring
20%
Encourage
Support
Primary
TTI Role:
Primary
August 2021
Last Updated:
03/17/2021

11B: Civic Leadership

Ensure the tourism and hospitality industry is present and contributing to the boards, committees, and initiatives of key regional community organizations.
Active
25%
Encourage
Support
Primary
TTI Role:
Primary
March 2020
Last Updated:
03/17/2021

11C: Regional Policy Advocacy

Convene regional destination organizations and tourism industry leaders to coordinate public policy needs of the industry.
Monitoring
0%
Encourage
Support
Primary
TTI Role:
Primary
No Updates
Last Updated:
03/17/2021

Strengthen our ability to help coordinate the complete Indy destination ecosystem.

Actions

Priority + Progress
TTI Role
Last Updated

12A: Attractions Council

Convene regional attractions for long-term coordination of programs and capital improvements.
Active
20%
Encourage
Support
Primary
TTI Role:
Primary
No Updates
Last Updated:
03/17/2021

12B: Indy Attraction Pass

Expand on the Indy Attraction Pass to include additional attractions, or develop a series of passes that package attractions and services by geography, timeframe, or theme.
Active
35%
Encourage
Support
Primary
TTI Role:
Primary
April 2021
Last Updated:
October 2020

12C: Research Collaboration

Develop data sharing and research partnerships that encompass more aspects of the destination experience.
Monitoring
10%
Encourage
Support
Primary
TTI Role:
Primary
No Updates
Last Updated:
03/17/2021

12D: Unified Mobility App

Support efforts to develop an easy, single-payer platform for all modes of local transportation.
Monitoring
5%
Encourage
Support
Primary
TTI Role:
Encourage
No Updates
Last Updated:
03/17/2021

12E: Branding

Lead and support continued conversations on building a regionally-supported and nationally-recognized Indy brand that synthesizes why Indy is a great place to live, visit, and grow a business.
Monitoring
0%
Encourage
Support
Primary
TTI Role:
Primary
No Updates
Last Updated:
03/17/2021

Address hospitality workforce needs and understand its contribution to the broader Indy economy.

Actions

Priority + Progress
TTI Role
Last Updated

13A: Workforce Study

Conduct a study to better understand the state of the industry employment, including workforce attraction and retention as well as forecasted employment supply and demand.
Active
0%
Encourage
Support
Primary
TTI Role:
Primary
April 2021
Last Updated:
03/17/2021

13B: Trailblazer Awards Program

Recognize individuals who started in the tourism industry and have had continued success and community impact throughout their career.
Active
20%
Encourage
Support
Primary
TTI Role:
Primary
No Updates
Last Updated:
03/17/2021

13C: Workforce Development Program

Offer a program to provide hospitality industry employees skill-building and credential-earning programs.
Monitoring
0%
Encourage
Support
Primary
TTI Role:
Primary
No Updates
Last Updated:
03/17/2021

13D: Workforce Communication

Develop a platform that allows Visit Indy to communicate directly with industry workers.
Standby
0%
Encourage
Support
Primary
TTI Role:
Primary
No Updates
Last Updated:
03/17/2021

Identify sustainable funding sources that improve Indy's ability to be a desirable place to live, grow a company, and visit.

Actions

Priority + Progress
TTI Role
Last Updated

14A: CIB Funding

Improve the resiliency of the Capital Improvement Board by continually evaluating the competitiveness of its revenues and investments.
Active
0%
Encourage
Support
Primary
TTI Role:
Encourage
No Updates
Last Updated:
03/17/2021

14B: Regional Placemaking Fund

Develop a regional funding mechanism to invest in quality-of-life and quality-of-place investments.
Monitoring
0%
Encourage
Support
Primary
TTI Role:
Support
No Updates
Last Updated:
03/17/2021

14C: Park Funding

Advocate for increased and sustained public funding for local and state park systems to enable them to offer world-class natural and recreational amenities.
Monitoring
0%
Encourage
Support
Primary
TTI Role:
Encourage
No Updates
Last Updated:
03/17/2021

14D: Destination Management Funding

Advocate for regional or statewide efforts to explore diverse funding streams for destination marketing organizations.
Active
5%
Encourage
Support
Primary
TTI Role:
Primary
June 2021
Last Updated:
03/17/2021

Advocate for the assets that keep Indy a competitive destination and address issues and challenges that may threaten it.

Actions

Priority + Progress
TTI Role
Last Updated

15A: Convention Center Space Needs

Conduct periodic evaluations of the quantities and qualities of meeting and event spaces at the Indiana Convention Center and its connected hotels.
Monitoring
0%
Encourage
Support
Primary
TTI Role:
Primary
No Updates
Last Updated:
03/17/2021

15B: Gathering Ecosystem Strategy

Undertake a study of the regional event and gathering facility ecosystem.
Standby
0%
Encourage
Support
Primary
TTI Role:
Primary
No Updates
Last Updated:
03/17/2021

15C: Digital Meeting Infrastructure

Augment indoor and outdoor gathering spaces downtown with world-class technology and production capacity to support hybrid events.
Active
5%
Encourage
Support
Primary
TTI Role:
Primary
No Updates
Last Updated:
03/17/2021

15D: Accommodation Strategy

Conduct a regional accommodation strategy that explores available and projected supply and demand, product mix, trends, and submarket needs.
Standby
0%
Encourage
Support
Primary
TTI Role:
Primary
No Updates
Last Updated:
03/17/2021

15E: Circle Centre Mall

Develop a strategy for re-imagining Circle Centre Mall in line with best practices for mall redevelopment.
Active
0%
Encourage
Support
Primary
TTI Role:
Encourage
January 2020
Last Updated:
03/17/2021

15F: Environmental Sustainability

Advocate for investments and programs that improve the environmental sustainability and resiliency of Indy.
Monitoring
10%
Encourage
Support
Primary
TTI Role:
Encourage
July 2021
Last Updated:
03/17/2021

15G: Safety + Security

Promote increased partnerships between the hospitality industry and public safety officials to address immediate challenges as well as long-term, root causes.
Active
10%
Encourage
Support
Primary
TTI Role:
Support
No Updates
Last Updated:
03/17/2021