12D: Unified Mobility App
Support efforts to develop an easy, single-payer platform for public transportation, bicycle, scooter, and car share, and transportation networks like Uber, Lyft, and ZTrip, and parking. Such a platform could be connected to a region-wide attraction pass, could incorporate dynamic pricing during times of congestion of any one mode, and could be connected to an account-based system, allowing employer, benefit providers, or even experience packages to provide an account credit for transportation through the app.
Value to the CommunityWhile Indy's housing market is one of the most affordable in the nation, its transportation costs rank among the most expensive primarily because of limited alternatives to individual car ownership. Making it easy to seamlessly weave together alternatives into a comprehensive system can help address this cost with additional environmental and public health benefits.
Value to the Hospitality IndustryWhile Indy is relatively easy to drive around, many visitors, particularly from larger cities, have an expectation that they can reach key attractions without the need for a car. Many hospitality workers rely on alternative transportation modes, and helping these modes work more seamlessly together can reduce barriers and costs to employees getting to work. Just as an attraction pass makes it easy to unlock all that Indy has to offer, a common mobility platform can make it easy to access it.
Priority + Progress
Standby priorities are the bottom 20% or so of actions that TTI is keeping its eye on and may need to reevaluate in the near future.
The encourage role means TTI is offering encouragement to partners pursuing this action. This is the least-involved type of role and typically applicable when partners don't need much help.