4F: Sustain Regional Points of Distinction
Central Indiana is home to a diverse array of experiences, including agricultural tourism, outdoor destinations like Brown County State Park and Nashville, Indiana, or the architectural collection of Columbus, Indiana. While destinations on their own, the region can more strongly integrate them into its brand and message. A marketing program should be developed that packages these trips into experiences, similar to Kentucky’s Bourbon Trail. Regional bike trails, roadway signage, or other physical investments that make these more remote destinations more accessible to Indy should also be supported.
Value to the CommunityBecause these destinations are remote, this action has less of a direct connection to residents. However, efforts to strengthen the cultural and economic ties between urban, suburban, and rural communities helps to build social capital and improve understanding of mutual connections.
Value to the Hospitality IndustryThese remote regional destinations provide experiences unavailable in Indy. By positioning Indy as easily accessible to them we can attract a visitor that might not otherwise consider Indy or encourages an existing Indy visitor to extend their trip.
- Anderson Madison County Visitors Bureau
- Boone County Convention & Visitors Bureau
- Brown County Convention & Visitors Bureau
- Festival Country Indiana
- Hamilton County Tourism
- Hancock County Tourism Commission
- Indiana Department of Natural Resources
- Indiana Destination Development Corporation
- Putnam County Convention & Visitors Bureau
- Shelby County Tourism & Visitors Bureau
- Visit Hendricks County
- Visit Morgan County
Priority + Progress
Standby priorities are the bottom 20% or so of actions that TTI is keeping its eye on and may need to reevaluate in the near future.
The support role means TTI is actively supporting partners in their implementation of this action. This type of role is typically applicable when partners seek to engage Visit Indy regularly or seek help in an important yet limited role.