2:Coordinated Festivals + Inclusive Events

A diverse roster of festivals and events add depth and personality to the Indy experience, allowing visitors to have a different experience every time they visit, but also encourages residents to discover unique aspects of their hometown. Festivals can encourage visitors to extend stays and fill gaps in the group business calendar, more efficiently utilizing existing hospitality capacity. Such events bring people together for shared experiences that can promote human understanding while also promoting inclusion of diverse people and places by celebrating them.

ACTIONS

Priority + Progress
TTI Role
Last Updated

2A: Festival Strategy

Develop a strategy for festivals that increase offerings year-round, exposes the diversity of people and places of Indy, and contributes to a vibrant cultural scene.
Active
0%
Encourage
Support
Primary
TTI Role: Primary
No Updates
Last Updated: 03/17/2021

2B: White River Festival

Expand the White River Festival to be a signature annual event in Central Indiana.
Monitoring
25%
Encourage
Support
Primary
TTI Role: Support
September 2019
Last Updated: 03/17/2021

2C: Neighborhood Event Toolkit

Develop a guide for hosting smaller, neighborhood-scale events based on Indy's success hosting large events.
Standby
0%
Encourage
Support
Primary
TTI Role: Support
No Updates
Last Updated: 03/17/2021

2D: Indy-Based Events

Develop Indy-owned or Indy-based annual events around core business strengths and regional economic development strategies.
Standby
0%
Encourage
Support
Primary
TTI Role: Primary
No Updates
Last Updated: 03/17/2021