3:Maximize Human Expression + Emotional Bond

As a relatively new city without an abundance of major distinguishing natural features, our ability to cultivate creativity is essential to distinguishing Indy from other communities. In other words, what makes Indy special is what Indy creates. From art and music to food and sports, Indy’s culture is what will make us an appealing place to live and visit. In cultivating these cultural offerings, it also helps break down cultural barriers and provides experiences that are very diverse and inclusive.

ACTIONS

Priority + Progress
TTI Role
Last Updated

3A: Artistic Expression

Make arts experiences part of the daily Indy landscape by supporting efforts to increase accessible visual and performing arts.
Monitoring
25%
Encourage
Support
Primary
TTI Role: Encourage
April 2024
Last Updated: March 2024 February 2024 November 2023 September 2023 August 2023 June 2023 August 2021

3B: Music City

Build on the MusicCrossroads efforts/successes and implement the Indy Music Strategy to strengthen Indy's reputation as a music place.
Active
60%
Encourage
Support
Primary
TTI Role: Primary
January 2024
Last Updated: January 2024 August 2022 May 2022 December 2021 April 2021 February 2019 May 2018

3C: Sports + Competition

Continue to support efforts that bring regional, national, and international competitions to Indy and promote the city as the place where success gets discovered.
Active
40%
Encourage
Support
Primary
TTI Role: Encourage
March 2024
Last Updated: March 2024 January 2024 December 2023 November 2023 May 2022 March 2022 January 2022 June 2021 March 2021 December 2017 June 2014

3D: Culinary Talent + Experiences

Support efforts to grow local culinary talent and new culinary experiences.
Monitoring
0%
Encourage
Support
Primary
TTI Role: Encourage
January 2024
Last Updated: November 2023 October 2023 October 2023 May 2023 March 2023 March 2023

3E: Reveal Stories

Develop a program to identify, research, and tell stories of Indy's past and present.
Monitoring
0%
Encourage
Support
Primary
TTI Role: Support
February 2024
Last Updated: November 2023

3F: Augmented Reality

Enhance Indy's existing places with augmented reality and virtual reality experiences that add storytelling, music, and art to the experience.
Standby
5%
Encourage
Support
Primary
TTI Role: Encourage
November 2020
Last Updated: 03/17/2021