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Indy's Destination Vision Logo
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Indy's Destination Vision Logo
  • About
  • Purpose
  • Process
  • Principles
  • Plan
  • Partners
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Plan
Cultivate + Connect Our Places
9: Indianapolis by Design
9C: Iconic Design

9C: Iconic Design for Signature Investments

It is not often we make significant public or private investments in signature developments, and when we do, they should not simply be high quality: they must be iconic. These investments will define our skyline and become our postcards, defining the image of Indy in both photos and memories. Their legacy is worthy of significant connection to our unique story and sustained engagement with community stakeholders.

Value to the Community

Design can inspire a community, leaving legacies that memorialize the presence and values of people, or it can do neither, creating generic, utilitarian places. Encouraging signature investments to be iconic design provides Indy with a chance to distinguish itself and its people from other places, while promoting resident pride.

Value to the Hospitality Industry

Design contributes significantly to a visitor's impression of a place, helping them cement lasting, positive memories of Indy. Iconic designs will become our postcards, becoming those that define an outsider's view of our city and those that are shared widely by residents and visitors alike, both of which build destination appeal. Furthermore, significant designs, or collections of designs, can induce visitation, as shown by Columbus, Indiana.

Updates

  • July 2022. Henry Street Bridge Designs Released. DPW released conceptual designs for the new Henry Street bridge connecting downtown with the new Elanco Innovation Campus. The iconic bridge features circular towers and is the first DPW-designed bridge to feature more space for bicyclists and pedestrians than cars.

Key Partners

Confirmed Partners

  • Partnerships Under Development

Recommended Partners

  • City of Indianapolis

Priority + Progress

Monitoring
20%
Monitoring priorities are the middle 60% or so of actions that TTI is keeping its eye on and supporting as needed.

TTI Role

Encourage
Support
Primary
Encourage
The encourage role means TTI is offering encouragement to partners pursuing this action. This is the least-involved type of role and typically applicable when partners don't need much help.

Related Destination Vision Actions

9B: Design Quality
9D: Intuitive Wayfinding

Related Community Projects

None available

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TTI Logo

Tourism Tomorrow Indy
200 South Capitol Avenue, Suite 300
Indianapolis, IN 46225-1063

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