12E: Regional Brand Development and Promotion
Lead and support continued conversations on building a regionally-supported and nationally-recognized Indy brand that synthesizes why Indy is a great place to live, visit, and grow a business. Strong brands communicate deep connections that are often emotional and inspirational. Continue to work regionally on initiatives related to brand positioning, key message development, communication tactics, promotion, and marketing approaches that will positively shift people’s awareness, interest, and utilization of the Indy region.
Value to the CommunityIndy's brand is more than a graphic mark or slogan—it’s a reflection of resident pride, of regional unity, and of the quality of life it offers. Done honestly, a solid brand provides a rallying cry that brings people of diverse backgrounds together to celebrate what makes us special.
Value to the Hospitality IndustryBranding is a core element of market positioning, condensing what Indy offers and what distinguishes it into a message that resonates with residents and visitors alike. A weak or unknown brand, or one not backed up by reality, inhibits Indy's ability to position itself as an attractive and competitive place to bring business.
Visit Indy (Lead)
- Partnerships Under Development
- Indy Chamber
- Life in Indy
- Anderson Madison County Visitors Bureau
- Boone County Convention & Visitors Bureau
- Brown County Convention & Visitors Bureau
- Central Indiana Corporate Partnership
- Festival Country Indiana
- Hamilton County Tourism
- Hancock County Tourism Commission
- Putnam County Convention & Visitors Bureau
- Shelby County Tourism & Visitors Bureau
- Visit Hendricks County
- Visit Morgan County