Celebrate Our Story

Indy’s story is rather exceptional, and tourism is a key way in which we share our story, both to residents and visitors. We share our story because it makes us proud, and because it makes us authentic and attractive. People consume our story for a variety of reasons, and these reasons vary in their impact on our guiding principles. We should strive to promote stories that return the maximum economic and social benefit to our residents while maximizing the enrichment of humankind. Similarly, we should strive to ensure stories of people and places from all corners of Indy are included in our community’s narrative. While nationally-commoditized experiences that aren’t unique to Indy have a place in our portfolio, cultivating and growing locally-owned unique experiences is what sets us apart. Similarly, experiences that bring people together to share, learn, and connect contribute more to the improvement of humanity than others. To be sure, there is a time and place for all of these experiences, but we must understand their diverse impacts and strive for balance.

Filter Actions by Plan Priority
Filter Actions by TTI Role

Strategies

Support the ability of local residents to engage Indy as a destination, from welcoming friends and family to sharing their unique stories and experiences with visitors.

Actions

Priority + Progress
TTI Role
Last Updated

1A: VFR Engagement

Develop a program that motivates residents to invite friends and relatives to Indy and gives them resources to be strong destination hosts.
Active
10%
Encourage
Support
Primary
TTI Role:
Primary
August 2021
Last Updated:
03/17/2021

1B: #LoveIndy Ambassadors

Develop a program that embraces neighborhood and community champions by engaging them with special communications, events, information, and low-cost community involvement opportunities.
Monitoring
5%
Encourage
Support
Primary
TTI Role:
Primary
March 2021
Last Updated:
03/17/2021

1C: Cultural Tourism Accelerator

Develop a program to help local residents offer unique experiences for visitors.
Monitoring
0%
Encourage
Support
Primary
TTI Role:
Primary
No Updates
Last Updated:
03/17/2021

1D: Student Engagement

Develop a program that encourages high-school aged students to choose Indy for their collegiate studies and engages with them while here so that they remain in the city upon graduation.
Standby
0%
Encourage
Support
Primary
TTI Role:
Encourage
No Updates
Last Updated:
03/17/2021

Enrich and expand the festivals and special events that add depth and personality to the Indy experience.

Actions

Priority + Progress
TTI Role
Last Updated

2A: Festival Strategy

Develop a strategy for festivals that increase offerings year-round, exposes the diversity of people and places of Indy, and contributes to a vibrant cultural scene.
Active
3%
Encourage
Support
Primary
TTI Role:
Primary
No Updates
Last Updated:
03/17/2021

2B: White River Festival

Expand the White River Festival to be a signature annual event in Central Indiana.
Monitoring
25%
Encourage
Support
Primary
TTI Role:
Support
July 2021
Last Updated:
September 2019

2C: Neighborhood Event Toolkit

Develop a guide for hosting smaller, neighborhood-scale events based on Indy's success hosting large events.
Standby
0%
Encourage
Support
Primary
TTI Role:
Support
No Updates
Last Updated:
03/17/2021

2D: Indy-Based Events

Develop Indy-owned or Indy-based annual events around core business strengths and regional economic development strategies.
Standby
0%
Encourage
Support
Primary
TTI Role:
Primary
No Updates
Last Updated:
03/17/2021

Cultivate Indy's cultural offerings, from art and music to food and sports, to distinguish our city from other places as a great place to live and visit.

Actions

Priority + Progress
TTI Role
Last Updated

3A: Artistic Expression

Make arts experiences part of the daily Indy landscape by supporting efforts to increase accessible visual and performing arts.
Monitoring
25%
Encourage
Support
Primary
TTI Role:
Encourage
No Updates
Last Updated:
03/17/2021

3B: Music City

Build on the MusicCrossroads efforts/successes and implement the Indy Music Strategy to strengthen Indy's reputation as a music place.
Active
60%
Encourage
Support
Primary
TTI Role:
Primary
April 2021
Last Updated:
February 2019 May 2018

3C: Sports + Competition

Continue to support efforts that bring regional, national, and international competitions to Indy and promote the city as the place where success gets discovered.
Active
10%
Encourage
Support
Primary
TTI Role:
Encourage
June 2021
Last Updated:
March 2021 December 2017 June 2014

3D: Culinary Talent + Experiences

Support efforts to grow local culinary talent and new culinary experiences.
Monitoring
0%
Encourage
Support
Primary
TTI Role:
Encourage
No Updates
Last Updated:
03/17/2021

3E: Reveal Stories

Develop a program to identify, research, and tell stories of Indy's past and present.
Active
0%
Encourage
Support
Primary
TTI Role:
Support
No Updates
Last Updated:
03/17/2021

3F: Augmented Reality

Enhance Indy's existing places with augmented reality and virtual reality experiences that add storytelling, music, and art to the experience.
Standby
5%
Encourage
Support
Primary
TTI Role:
Encourage
November 2020
Last Updated:
03/17/2021