Destination Vision Plan

The Destination Vision plan contains the strategies and actions designed to achieve our vision of Tourism with Purpose. The plan is a dynamic plan that evolves based on the changing needs and opportunities of the Indy community and the tourism industry.  Currently, it contains 15 core strategies grouped into three key themes: celebrating our story, cultivating and connecting our places, and stewarding and sustaining our impact. Within each of these strategies are a set of detailed recommendations, or actions. Each of these actions is assigned a priority and the role that TTI is playing in moving them forward, and TTI is compiling detailed information including implementing partners and progress. Explore more about each theme, strategy, and action below.