Steward + Sustain Our Impact
The Indy ecosystem of tourism and hospitality is made up of thousands of attractions, venues, hotels, restaurants, and other key partners. More than 83,000 residents rely on the industry for their livelihood and we welcome more than 30 million visitors to our community each year. While the ecosystem contains thousands of individual actors, Visit Indy is the only entity with its eye on how well the system is functioning. This unique position offers an opportunity to bring partners together to improve the full Indy experience as well as the responsibility of stewarding the health of the system.
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Strategies
Actively participate in the co-creation of a stronger, more livable and inclusive Indy.
Actions
Priority + Progress
TTI Role
Last Updated
11A: Economic Leadership
Ensure the tourism and hospitality industry is present and contributing to the boards, committees, plans, and/or initiatives of key regional economic organizations.
Encourage
Support
Primary
TTI Role:
Primary
Primary
August 2021
Last Updated:
03/17/2021
03/17/2021
11B: Civic Leadership
Ensure the tourism and hospitality industry is present and contributing to the boards, committees, and initiatives of key regional community organizations.
Encourage
Support
Primary
TTI Role:
Primary
Primary
March 2020
Last Updated:
03/17/2021
03/17/2021
11C: Regional Policy Advocacy
Convene regional destination organizations and tourism industry leaders to coordinate public policy needs of the industry.
Encourage
Support
Primary
TTI Role:
Primary
Primary
No Updates
Last Updated:
03/17/2021
03/17/2021
Strengthen our ability to help coordinate the complete Indy destination ecosystem.
Actions
Priority + Progress
TTI Role
Last Updated
12A: Attractions Council
Convene regional attractions for long-term coordination of programs and capital improvements.
Encourage
Support
Primary
TTI Role:
Primary
Primary
January 2019
Last Updated:
03/17/2021
03/17/2021
12B: Indy Attraction Pass
Expand on the Indy Attraction Pass to include additional attractions, or develop a series of passes that package attractions and services by geography, timeframe, or theme.
Encourage
Support
Primary
TTI Role:
Primary
Primary
July 2024
Last Updated:
October 2020
October 2020
12C: Research Collaboration
Develop data sharing and research partnerships that encompass more aspects of the destination experience.
Encourage
Support
Primary
TTI Role:
Primary
Primary
No Updates
Last Updated:
03/17/2021
03/17/2021
12D: Unified Mobility App
Support efforts to develop an easy, single-payer platform for all modes of local transportation.
Encourage
Support
Primary
TTI Role:
Encourage
Encourage
No Updates
Last Updated:
03/17/2021
03/17/2021
12E: Branding
Lead and support continued conversations on building a regionally-supported and nationally-recognized Indy brand that synthesizes why Indy is a great place to live, visit, and grow a business.
Encourage
Support
Primary
TTI Role:
Primary
Primary
May 2024
Last Updated:
03/17/2021
03/17/2021
Address hospitality workforce needs and understand its contribution to the broader Indy economy.
Actions
Priority + Progress
TTI Role
Last Updated
13A: Workforce Study
Conduct a study to better understand the state of the industry employment, including workforce attraction and retention as well as forecasted employment supply and demand.
Encourage
Support
Primary
TTI Role:
Primary
Primary
April 2022
Last Updated:
April 2021
April 2021
13B: Trailblazer Awards Program
Recognize individuals who started in the tourism industry and have had continued success and community impact throughout their career.
Encourage
Support
Primary
TTI Role:
Primary
Primary
No Updates
Last Updated:
03/17/2021
03/17/2021
13C: Workforce Development Program
Offer a program to provide hospitality industry employees skill-building and credential-earning programs.
Encourage
Support
Primary
TTI Role:
Primary
Primary
No Updates
Last Updated:
03/17/2021
03/17/2021
13D: Workforce Communication
Develop a platform that allows Visit Indy to communicate directly with industry workers.
Encourage
Support
Primary
TTI Role:
Primary
Primary
No Updates
Last Updated:
03/17/2021
03/17/2021
Identify sustainable funding sources that improve Indy's ability to be a desirable place to live, grow a company, and visit.
Actions
Priority + Progress
TTI Role
Last Updated
14A: CIB Funding
Improve the resiliency of the Capital Improvement Board by continually evaluating the competitiveness of its revenues and investments.
Encourage
Support
Primary
TTI Role:
Encourage
Encourage
March 2022
Last Updated:
03/17/2021
03/17/2021
14B: Regional Placemaking Fund
Develop a regional funding mechanism to invest in quality-of-life and quality-of-place investments.
Encourage
Support
Primary
TTI Role:
Support
Support
January 2023
Last Updated:
03/17/2021
03/17/2021
14C: Park Funding
Advocate for increased and sustained public funding for local and state park systems to enable them to offer world-class natural and recreational amenities.
Encourage
Support
Primary
TTI Role:
Encourage
Encourage
June 2024
Last Updated:
June 2023 January 2023 February 2021
June 2023 January 2023 February 2021
14D: Destination Management Funding
Advocate for regional or statewide efforts to explore diverse funding streams for destination marketing organizations.
Encourage
Support
Primary
TTI Role:
Primary
Primary
April 2022
Last Updated:
June 2021
June 2021
Advocate for the assets that keep Indy a competitive destination and address issues and challenges that may threaten it.
Actions
Priority + Progress
TTI Role
Last Updated
15A: Convention Center Space Needs
Conduct periodic evaluations of the quantities and qualities of meeting and event spaces at the Indiana Convention Center and its connected hotels.
Encourage
Support
Primary
TTI Role:
Primary
Primary
August 2024
Last Updated:
03/17/2021
03/17/2021
15B: Gathering Ecosystem Strategy
Undertake a study of the regional event and gathering facility ecosystem.
Encourage
Support
Primary
TTI Role:
Primary
Primary
No Updates
Last Updated:
03/17/2021
03/17/2021
15C: Digital Meeting Infrastructure
Augment indoor and outdoor gathering spaces downtown with world-class technology and production capacity to support hybrid events.
Encourage
Support
Primary
TTI Role:
Primary
Primary
No Updates
Last Updated:
03/17/2021
03/17/2021
15D: Accommodation Strategy
Conduct a regional accommodation strategy that explores available and projected supply and demand, product mix, trends, and submarket needs.
Encourage
Support
Primary
TTI Role:
Primary
Primary
No Updates
Last Updated:
03/17/2021
03/17/2021
15E: Circle Centre Mall
Develop a strategy for re-imagining Circle Centre Mall in line with best practices for mall redevelopment.
Encourage
Support
Primary
TTI Role:
Encourage
Encourage
April 2024
Last Updated:
December 2023 January 2020
December 2023 January 2020
15F: Environmental Sustainability
Advocate for investments and programs that improve the environmental sustainability and resiliency of Indy.
Encourage
Support
Primary
TTI Role:
Encourage
Encourage
February 2024
Last Updated:
January 2024 July 2023 July 2023 March 2023 October 2022 September 2021 July 2021 September 2020
January 2024 July 2023 July 2023 March 2023 October 2022 September 2021 July 2021 September 2020
15G: Safety + Security
Promote increased partnerships between the hospitality industry and public safety officials to address immediate challenges as well as long-term, root causes.
Encourage
Support
Primary
TTI Role:
Support
Support
June 2024
Last Updated:
November 2022
November 2022
