12:Destination Management

As the only entity with its eye on the complete visitor experience, Visit Indy is uniquely positioned to bring industry partners together to collaborate on improving the experience for customers while maximizing the economic impact for our community.

ACTIONS

Priority + Progress
TTI Role
Last Updated

12A: Attractions Council

Convene regional attractions for long-term coordination of programs and capital improvements.
Active
20%
Encourage
Support
Primary
TTI Role: Primary
January 2019
Last Updated: 03/17/2021

12B: Indy Attraction Pass

Expand on the Indy Attraction Pass to include additional attractions, or develop a series of passes that package attractions and services by geography, timeframe, or theme.
Achieved
100%
Encourage
Support
Primary
TTI Role: Primary
July 2024
Last Updated: October 2020

12C: Research Collaboration

Develop data sharing and research partnerships that encompass more aspects of the destination experience.
Monitoring
10%
Encourage
Support
Primary
TTI Role: Primary
No Updates
Last Updated: 03/17/2021

12D: Unified Mobility App

Support efforts to develop an easy, single-payer platform for all modes of local transportation.
Standby
5%
Encourage
Support
Primary
TTI Role: Encourage
No Updates
Last Updated: 03/17/2021

12E: Branding

Lead and support continued conversations on building a regionally-supported and nationally-recognized Indy brand that synthesizes why Indy is a great place to live, visit, and grow a business.
Monitoring
20%
Encourage
Support
Primary
TTI Role: Primary
May 2024
Last Updated: 03/17/2021