Celebrate Our Story

Indy’s story is rather exceptional, and tourism is a key way in which we share our story, both to residents and visitors. We share our story because it makes us proud, and because it makes us authentic and attractive. People consume our story for a variety of reasons, and these reasons vary in their impact on our guiding principles. We should strive to promote stories that return the maximum economic and social benefit to our residents while maximizing the enrichment of humankind. Similarly, we should strive to ensure stories of people and places from all corners of Indy are included in our community’s narrative. While nationally-commoditized experiences that aren’t unique to Indy have a place in our portfolio, cultivating and growing locally-owned unique experiences is what sets us apart. Similarly, experiences that bring people together to share, learn, and connect contribute more to the improvement of humanity than others. To be sure, there is a time and place for all of these experiences, but we must understand their diverse impacts and strive for balance.