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Indy's Destination Vision Logo
  • About
  • Purpose
  • Process
  • Principles
  • Plan
  • Partners
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Plan
Celebrate Our Story
2: Coordinated Festivals + Inclusive Events
2A: Festival Strategy

2A: Develop a Festival Strategy

Develop a strategy for festivals that allow residents and visitors to have a different experience every week of the year. This strategy should develop a calendar of existing festivals, identify calendar gaps or overlap, and be integrated with Visit Indy’s convention calendars to understand hospitality capacity. The strategy should consider opportunities where it would be mutually beneficial to move an existing festival in the calendar to maximize attendance and community benefit while also exploring opportunities to develop new festivals during calendar gaps and to reinforce other cultural or economic development initiatives. Consideration for diversity in geographic location, audience, and price point should be given. This strategy should explore best practices for how festivals can be supported through partnerships, extend the length of stay for visitors, create discounted access to related attractions, and finally, navigate ways to mitigate disruption to resident daily life (such as noise or street closures).

Value to the Community

Festivals are a key way we celebrate the diversity of people and places that make Indy a great place to live: it's how we show off! In fact, many festivals are organic in origin and come from a unique local asset, opportunity, or interest. They also offer residents opportunities to enjoy new and different experiences without having to leave the city, offering a sense of vibrancy and increasing quality of life.

Value to the Hospitality Industry

Festivals can attract visitors on their own or they can extend a visitor’s length of stay in the city. Because of their temporary nature, festivals are one way to reinvent the same place (our community) over and over, increasing the number and types of visitors coming to Indy. Using festivals as calendar gap-fillers also helps create consistency in visitorship to the city.

Updates

None Available

Key Partners

Confirmed Partners

  • Visit Indy (Lead)
  • Partnerships Under Development

Recommended Partners

  • Indiana State Festival Association
  • Indiana State Fair
  • Indiana Sports Corp

Priority + Progress

Standby
3%
Standby priorities are the bottom 20% or so of actions that TTI is keeping its eye on and may need to reevaluate in the near future.

TTI Role

Encourage
Support
Primary
Encourage
The primary role means TTI is taking a significant leadership role in this action. This is the most-involved type of role and typically applicable when Visit Indy is leading or significantly contributing to an action implementation.

Related Destination Vision Actions

6C: Connect Downtown’s Outdoor Spaces
3B: Music City
2C: Neighborhood Event Toolkit
2B: White River Festival

Related Community Projects

None available

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Tourism Tomorrow Indy
200 South Capitol Avenue, Suite 300
Indianapolis, IN 46225-1063

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