12B: Indy Attraction Pass
Expand on the Indy Attraction Pass piloted during the COVID-19 pandemic to include additional attractions, or develop a series of passes that package attractions and services by geography, timeframe, or theme. Such passes could be expanded to include other partners like transportation, dining, or event tickets and could be packaged with accommodations, providing the ability to sell an all-inclusive experience. A resident version of the pass could also be designed to encourage locals to support attractions at times of low visitation. On the administrative side, utilize pass usage data to understand how residents and visitors are using attractions and services.
Value to the Community
Beyond the obvious benefits of offering locals discounted rates to activate attractions during need times, adding additional passes can help introduce more people to more types of places in Indy. This also helps smaller or more niche attractions have a role in sharing their story with visitors and the broader community, as well as, direct more financial resources to these cultural entrepreneurs.Value to the Hospitality Industry
A packaged experience pass is a feature of many competitive cities but until the COVID-19 pandemic, struggled to gain traction in Indy because of legitimate concerns about eroding revenues for the limited number of major attractions. Passes can be designed to minimize the peaks and valleys of attendance with features that incorporate dynamic pricing, timed entry, or remaining capacity only ticketing. Together with a resident version of the pass, passes could help spread attendance out to reduce peak times that are expensive to staff and come with a degraded user experience as well as reduce times of low visitation that waste attraction capacity.Updates
- July 2024. Indy Attraction Pass Inclusions. The Attraction Pass provides access to 7 of Indy's top attractions such as Newfields, The Children's Museum, Conner Prairie, Indianapolis Zoo, Indiana Historical Society, Eiteljorg Museum and the Indiana State Museum.
- October 2020. Indy Attraction Pass Launches. The first-ever Indy Attraction Pass launched, providing 1- or 3-day passes to five of Indy's top attractions, including The Children's Museum, Indianapolis Zoo, Indiana State Museum, Eiteljorg Museum, and Conner Prairie.
Key Partners
Confirmed Partners
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Visit Indy (Lead)
- Partnerships Under Development
Recommended Partners
- Partnerships Under Development
Priority + Progress
Actions that have been successfully completed!
TTI Role
The primary role means TTI is taking a significant leadership role in this action. This is the most-involved type of role and typically applicable when Visit Indy is leading or significantly contributing to an action implementation.
