3F: Support Augmented Reality/Virtual Reality Expression
Encourage development and adoption of augmented (think “Pokemon Go”) and virtual reality platforms that increase the depth of experiences of Indy’s places. For example, such a platform could tell us the story of individual sculptures on the Soldiers and Sailors Monument when a smartphone’s camera is aimed at them. Platforms can also be used to curate, or even to democratize through open contribution, creative expression like music, art, or storytelling in real-world places, yet only visible through an app. Such platforms can deepen our understanding of real-world places we already have with minimal investment.
Value to the Community
AR/VR permits more places to be activated with art, music, and stories without any physical investment and can be used to generate interest in places or even pilot ideas in them virtually before future investments are made. They also allow for more interpretations of existing places without physically altering them.Value to the Hospitality Industry
AR/VR provides an opportunity for visitors to more deeply engage, experience, and connect with Indy's places, increasing visitor satisfaction and destination appeal. It can also increase appeal for younger, more tech-savvy travelers.Updates
- June 2024. VR Experience at the Olympic Swim Trials . Purdue University created a virtual reality game in which guests could race in the USA Swimming Trials for free, allowing them to get the experience of participating in an event.
- November 2020. Celebrate Indianapolis AR App Launched. The Indiana Historical Society launched an augmented reality app that allows users to point their smartphones at historic locations and see period actors share stories.
Key Partners
Confirmed Partners
- Partnerships Under Development
Recommended Partners
Priority + Progress
Standby priorities are the bottom 20% or so of actions that TTI is keeping its eye on and may need to reevaluate in the near future.
TTI Role
The encourage role means TTI is offering encouragement to partners pursuing this action. This is the least-involved type of role and typically applicable when partners don't need much help.
